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Logo System
NATURE’S MEDICINE
Master logo
Farmacy logo
Soil health logo
Branding
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Logo System
Branding
TRUE EARTH
Brand redesign for a family farm business
ROLE
Presentation Manager
Graphic Designer
TEAM
4 Designers
PROGRAM
Illustrator
Photoshop
Founded in 2011 by Claude Galipeau, True Earth uses natural, innovative farming processes to heal the Earth and the people. It sells natural fertilizers that increase food production without harsh, toxic chemicals. Using these fertilizers, True Earth also grows its own crops for its herbal supplements, including hemp CBD and black turmeric.
I collaborated with three other designers to research, conceptualize, and redesign logos for True Earth.
(student fictional project)
DELIVERABLES
As we see green the most in nature, this concept delivers the symbolism of good health and harmony of nature. The minimal design conveys that the healthiest products are made with simple, natural ingredients. The circular forms allude to the cyclical structure of nature.
Stationery
Stationery
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