Throughout the history of art, male artists have always dominated. As with many other fields, women were discouraged from pursuing a career in the arts. Although these barriers, women have been leading in many artistic movements from the Italian Renaissance to American Modernism. From the Italian Renaissance painter Sofonisba Auguissola to the 20th-century icon Frida Kahlo, female artists have changed the art world.

The primary objective of the brand is to encourage women to pursue their artistic goals and to discover the joys of art. In addition, it will help to raise awareness about the female artists that we need to know.