Since its foundation in 2015, Black Girl Gamers has grown from a small Facebook group into a thriving collective of 7,000+ black women around the globe. All with a shared passion for gaming and a shared ambition to make impact on it.

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BGG is still viewed as a community, not a business with a mission. Our challenge was how might we design a brand image that balances the seriousness of an established business with the fun and quirky culture of the BGG community.

(student fictional project)